Futurum Hradec Králové
Futurum Hradec Králové, a popular and visited centre, was opened in 2000, and it was expanded in 2012.
The centre in numbers:
24,272 sqm GLA of retail & leisure space
110 retail units on two floors
9 restaurants, fastfood outlets & cafés
1,350 free parking spaces
5.8 million visitors/year
11% yoy increase in sales in 2015
440 new residential apartments nearby
The leasing team led by Lenka Matthews started working on this project back in April 2015.
The objectives were: 100% occupancy, new brands, replacement of non-performing retailers, renegotiation of lease agreements expiring in 2016-2018 and, above all, ongoing improvement of the tenant mix with a focus on the food-court.
18 months later, by the end of 2016:
40 renewals signed
9 new brands; vegg-go, Veba, VD Vinotéka and Dobré Mobily
(and in 2015: Levis/Mustang jeans, Napapijri, Columbia, Douglas, ČEZ)
The leasing strategy for 2016-2017 continues to build a unique differentiation advantage through the tenant mix.
Most exclusive brands in Futurum Hradec Králové
Food and leisure: Tesco, CineStar, Kaskada, Tchibo
Premium fashion: Pietro Filipi, Gant, Desigual and Napapijri
Fashion: C&A, Reserved, Footlocker, Humanic, Baťa and Takko
Lingerie: Etam, Triumph, Calzedonia and Intimissimi
Sport: A3 sport, Intersport
Other: Douglas, Datart
New Store – Calzedonia
New Store – Douglas
Premium brands are represented by brands such as Gant, Guess, Napapijri, Lee&Wrangler, Luggi and Tommy Hilfiger (with Armani Jeans).
New Store – GANT
OC Futurum’s year-on-year increase in sales and footfall is mainly due to improved services and food-court. OC Futurum’s customers can enioy Asian cuisine, favourite fast foods KFC and McDonald’s, healthy nutrition of UGO Salaterie and the Fruitisimo concept, Bageterie Boulevard or vegetarian Vegg-go concept.
New Concept – Vegg-go
The offer will be extended by a branch of the Starbucks Coffee chain in autumn 2017.Hradec Králové will be the fourth city in the Czech Republic with a Starbuck café. Lenka Matthews commented on this success: “We are proud that we have attracted a new concept, Starbucks Coffee.”
Click here to read the press release about Starbucks Coffee